The Digital Marketing Specialist will assist the Marketing and Sales department by translating and integrating business and department objectives into successful digital/online marketing solutions.

Essential duties and responsibilities:

• Leverage knowledge of graphic design to conceptualize and create online, multimedia, and print marketing collateral, including web promotions, promotional fliers, presentations, graphics, HTML emails, online ads, signage, etc.
• Design and administer creative, sales-driven, accurate, targeted, and effective email marketing campaigns using various software tools (HTML editors, iContact, DreamWeaver, query-builders, Excel, etc.)
• Provide email campaign effectiveness reports, metrics, and analyses
• Manage placement of images, copy, promotions, and multimedia to websites as needed
• Knowledge of basic backend website functionality
• Work closely with marketing, sales, ticketing services, IT and external vendors to coordinate implementation of new website functions
• Maintain and manage the Marketing Department's electronic image storage library.
• Required knowledge, skills, and abilities:
• Thorough understanding of Adobe Creative Suite, with expertise in PhotoShop, Illustrator and DreamWeaver
• Expert knowledge of the fundamentals of layout and design, with a professional eye for font, color, and other design elements
• Ability to apply image optimization techniques with common file formats (pdf, gif, jpeg, tiff, eps, etc)
• Experience using HTML text. visual editors, CSS and knowledge of javascript
• Proficient with Microsoft Office Suite
• Knowledge of marketing concepts and strategies.
• Knowledge of database concepts (relational databases, query-building)
• Able to communicate effectively at the corporate level, both verbal and written, in English.

Required education and experience:

BA/BS: Computer Information Services, Management Information Services, Graphic D preferred or any equivalent combination of training and experience.

If you are interested in this opportunity, submit your resume to: dmssearch@browardcenter.org. (Resumes should be Word documents attached to e-mails only). Preference will be given to local applicants. PACA encourages minority participation and is an Equal Opportunity Employer.